FAM OF THE HOUSE
Brien
FAM the label is led by Brien — creative director, designer and the driving force behind the brand.
With a sharp eye for aesthetics and a clear vision for wearable fashion with attitude, she took over the label in 2024 to give it a new voice and a renewed sense of purpose.
Nico, her partner in life and in business, adds structure and financial focus.
Together, they share a belief in Belgian fashion, in doing things with integrity, and in building something that lasts — not just in style, but in spirit.
FAM THE LABEL
Belgian & Conscious
FAM the label is wearable fashion with a bold twist. Designed to make you feel like yourself, only louder. We create everyday silhouettes with strong character — for women who want to be seen, on their own terms.
We believe fashion should empower, not overwhelm. And we commit to doing things with purpose, from design to production. Each collection is a curated edit of consciously crafted pieces — made to wear, not to waste.
We’re not just a brand. We’re people — creative, driven, and deeply connected. To the atelier shaping every piece with care, to our partner stores that grow with us, and to every woman who wears FAM the label to express herself.
PRODUCTION
Portugal
From the very beginning, we knew we wanted to work with people who care as much about quality and connection as we do. That’s how we found Ilda and Manuel — and how they became an essential part of our FAMily.
Their Portuguese atelier brings our designs to life with exceptional craftsmanship and dedication. Every piece is made with precision, purpose and pride. We don’t just produce garments — we create a shared energy, and it shows in every stitch.