FAM OF THE HOUSE
Brien
FAM the label is led by Brien — creative director, designer and the driving force behind the brand.
With a sharp eye for aesthetics and a clear vision for bold, wearable fashion, she took over the label in 2024 to give it a new voice and a renewed sense of purpose.
Nico, her partner in life and in business, adds structure and financial focus.
Together, they share a belief in Belgian fashion, in doing things with integrity, and in building something that lasts — not just in style, but in spirit.
FAM THE LABEL
Belgian & Conscious
FAM the label is wearable fashion with a bold twist. Designed to make you feel like yourself, only louder. We create everyday silhouettes with strong character — for women who want to be seen, on their own terms.
We believe fashion should empower, not overwhelm. And we believe in doing things with purpose — from design to production. Our collections are small, conscious, and made to last.
We’re not just a brand. We’re people — creative, driven, and deeply connected. To our makers, to our community, and to every woman who wears FAM with pride.
PRODUCTION
Portugal
From the very beginning, we knew we wanted to work with people who care as much about quality and connection as we do. That’s how we found Ilda and Manuel — and how they became an essential part of our FAMily.
Their small, family-run atelier in Portugal brings our ideas to life with unmatched craftsmanship and dedication. Every piece is made with precision, purpose and pride. We don’t just produce garments — we build relationships, and it shows in every stitch.