FAM favicon

Subscribe to our mailing list.

Newsletter


    Follow us

    Get inspired

    Subscribe to our Newsletter for news on latest products and sales


      Free Shipping over €180 in Belgium

      • No products in the cart.

      Search

      About

      A story about the birth of a Belgian sustainable fashion label

      The Story

      Before she created FAM, Vanessa Beniers was racing through life, like a lot of us, working a busy job with little creative satisfaction. Right after losing her mother and later also her job, she hit a metaphorical wall and crashed.

      Loss is destructive but destruction always means opportunity, so Vanessa started digging for things that could give her life a renewed sense of meaning. She promised herself to never put another dream in a box, to unapologetically stand for what she believes in and to let love and passion guide her way. Turning her setbacks into wins ultimately guided her back to her childhood passion, her love for fine clothes.

      Friendship and Collaboration

      Life has a funny way of bringing the right people together at exactly the right moment. Around the same time Vanessa decided to enroll herself in several courses on patternmaking, fabrics and business she met Clarisse Rocha.

      Clarisse was making a sustainable impact with her organic farming business in Portugal until the economic crisis hit. She felt forced to leave her home country and family to become a cleaner in Belgium and found a job working for Vanessa. As they both shared their stories about life and loss, they also shared their dreams and found common passions. A deep friendship was born and so was the drive to share their love for fashion and sustainability.

      A few years later this friendship has grown into a strong collaboration. Clarisse was able to move back to Portugal and now manages FAM’s entire production process.

      The FAMily

      We are a fashion brand but first and foremost, we are people. People who laugh and cry and crave connection. People who love hard and believe in the magic of community.

      We are a fashion brand but first and foremost, we are human. We are more than cold measurements of size and weight, of revenue and efficiency. We want to put our humanity front and center in all of our endeavours. We don’t build a community around our brand, we build our brand around our community. People are the driving force and people are the reason we center our values around sustainability and inclusiveness. It is our connection with one another that makes our work worthwhile. When we feel we are all working towards a common goal we feel united and empowered. When we see that we share the same values, hopes and dreams, we start to consider ourselves a FAMily.

       

      This is us, the FAMily.

      Get to know us.

      Vanessa

      Designer & Founder

      My favorite song: La Foule – Edith Piaff

      Most loved FAM item: Our Mona dress, for its endless versatility.

      A talent I am proud of: My creativity, being grateful in every situation and my ability to forge deep bonds with people.

      On being a FAMme: It’s all about authenticity for me and embodying the duality of my sensitive sides and my badass edges.

      FAMbitions: Make our brand grow by building it with the right people; our FAMily. Bringing about a change in our mindsets when it comes to dressing sustainably and making FAM an established value in this market.

      My favorite song: Here Comes the Sun – The Beatles

      Most loved FAM item: Our Hanna Jumpsuit

      A talent I am proud of: Connecting the creative aspects of the brand with the technical. My ability to easily connect with other people and making them smile in stressful situations. I love taking care of people and am also considered the mom of the family.

      FAMbitions: To see FAM grow into an internationally successful brand.

      Clarisse

      Head of Production & Quality Manager

      Ilda & Manuel

      Ilda-Manuel

      When researching how we would tackle the production of our garments, one of our fabric suppliers gave us an address. We didn’t have a phone number to make an appointment so we just drove there and were immediately welcomed as family.

      Everything just clicked and after discussing some things over a nice dinner that Ilda and Manuel had prepared for us we decided that these were the people who would handle our production. Soon after that Ilda made our very first FAM piece because she deeply believed this was the start of an amazing adventure together. She couldn’t have been more right.

      Ilda and Manuel are now irreplaceable members of our FAMily. Our connection is deep and the amount of care and perfection they put into the production is uncomparable. We could not do this without them.

      Celine

      Wordsmith & Visual Content Creator

      My favorite song: Millionaire (ft. Andre 3000) – Kelis

      Most loved FAM item: All of our Kate trousers, they are incredibly flattering.

      A talent I am proud of: Living and thinking outside of the box.

      On being a FAMme: Embracing the full scope of what I am, trusting my intuition and not waiting for anyone’s approval to stray off the beaten path is what makes me feel complete.

      FAMbitions: To be a drop in the ocean of people who are working towards a sustainable and inclusive future. That our mindful way of doing business will one day outweigh the impacts of fast fashion.

      My favorite song: Shine on You Crazy Diamond – Pink Floyd

      Most loved FAM item: The Gloria blouse

      A talent I am proud of: Connecting with people on an interpersonal level and transferring positive energy.

      FAMbitions: Grow our brand and our values by changing our mindset about sustainability. I want other FAMmes to feel self confident and I believe a sustainable attitude can significantly impact that. Confidence enables us to be better people who are kinder and make better choices.

      Elise

      Marketing & Community Manager

      Pia

      Design Drafter

      My favorite song: Ich Will Tanzen – Benjie

      Favorite FAM item: The Mia and Milu blouses

      A talent I am proud of: My problem-solving skills and creativity

      FAMbitions: Working towards a future where sustainability and ethical business is the norm.

      My favorite song: Roam – The B52’s

      A talent I am proud of: My sense of color, my capacity to capture ambiance and feeling with my drawings.

      On being a FAMme: Sharing values and visions with a community of likeminded people is what’s important to me.

      FAMbitions: To make women feel joyful and unique in their FAM outfits.

      Katrien

      Designer

      You

      The FAMme we design for

      You’re the star of our FAMily because your choices as a consumer are driving the real change. You are making our dreams possible and for that we love you, we thank you, we see you. Keep shining, keep doing you.

      You don't have permission to register
      Stay in touch with FAM!
      Get exclusive access to pre-sales, new collections, special offers, and much more! You'll get a 5% discount as a welcome gift!
        SUBSCRIBE